ÌÇÐÄÆÆ½â°æ

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What it takes to make it in L.A.

“This is Lady. She’s a unicorn, and a pegasus.â€�

These are the opening lines of a recent, endearingÌýtelevision spot for the Toyota Rav4 SUV. We hearÌýthem in a voiceover by Anthony Bertram ’99 as weÌýwatch him in Ìýthe role of a bemused dad drivingÌýalong a tree-lined road, his wife beside him, hisÌýdaughter in the backseat and a giant pink, wingedÌýunicorn strapped to the roof of his Rav4. As heÌýglides down the road, saluting to fellow fathers, it isÌýevident that no matter how small the role, BertramÌýgives himself to it. His warm voice and cheeky grinÌýreveal his pleasure in acting and voice-acting, andÌýit is no wonder considering the commitment heÌýhas shown to get where he is now.

Anthony Bertram ’99

Anthony Bertram ’99

Bertram has lived in Los Angeles for a decade nowÌýand, despite never having had any conservatoryÌýtraining, has made significant strides in the entertainment business. His commercial work includesÌýacting roles and voiceovers for such brands asÌýSourpatch Kids, Best Buy and Outback Steakhouse.ÌýOn the small screen, he’s had dramatic roles in CBS’ÌýCSI: Cyber with Patricia Arquette and CBS’ summerÌý2014 sci-fi series Extant starring Halle Berry.ÌýIt is the comedic roles, though, such as stints onÌýThe Kroll Show and sketches for Funny or Die, thatÌýBertram finds most appealing. “I want to be on aÌýsitcom, so I gravitate towards those roles,â€� he said.

About three years prior to landing the Extant part,ÌýBertram had added Halle Berry to his vision board—Ìýa physical map of his career goals—as someoneÌýhe hoped to work with one day. It is a testamentÌýto his perseverance that he subsequently foundÌýhimself working alongside her. “That was a greatÌýexperience, but there’s not one moment where I canÌýsay this was the best moment of my career becauseÌýeach new experience is something that I can learnÌýfrom,â€� Bertram said.

At ÌÇÐÄÆÆ½â°æ, Bertram first enrolled in the program—a highly personalized programÌýfor students who show promise but whose standardizedÌýtest scores and/or high school grades fall shy ofÌýÌÇÐÄÆÆ½â°æâ€™s admissions requirements. He excelled andÌýpursued a major in business administration.

It was only in the final semester of his senior yearÌýthat he took an elective acting class. “It was my firstÌýexperience of acting,â€� Bertram recalled. “When I gotÌýa taste of it, I knew it was something I wanted toÌýexplore more. That class exposed me to the creativeÌýside of myself. It was so enticing.â€�Ìý

Just one week into the class, Bertram learned Ìýthat heÌýneeded to drop it in order to fulfill a statistics requirement.ÌýBut he had caught the bug, and after ÌÇÐÄÆÆ½â°æ,Ìýhe took more acting classes. A week after visitingÌýLos Angeles, as part of a program at New York’s TVIÌýActors Studio, he moved there.Ìý

Bertram said his business degree has come in handyÌýin Hollywood. “My business degree taught me thatÌýyou have to be strategic in what you do. KnowingÌýyou’re a brand and what your brand is and how toÌýmarket it is extremely important out here.â€�Ìý

Nothing, though, trumps hard work and a willingnessÌýto show up. “I’ve gotten auditions for commercialsÌýwhere they said I had to be there in two hours, andÌýbeen given a script to learn for the next morning,â€�ÌýBertram said. “The individuals that step up toÌýthat challenge may have more success, but it’sÌýalso about preparation meeting opportunity.ÌýYou just have to be prepared, ready and availableÌýfor everything.â€�

This article was published in , Fall 2015 issue.

For further information, please contact:

Todd Wilson
Strategic Communications DirectorÌý
p – 516.237.8634
e – twilson@adelphi.edu

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