Ethics is the study of morality, to understand and justify it through reflection and examination.
By Robert A. Scott, President, ÌÇÐÄÆÆ½â°æ
Ethics is in the news. Corporate fraud allegations at Olympus and Satyam,Ìýfollowing the example of Enron, plus new cases of insider trading, have brought renewedÌýattention to corporate codes of ethics. Colleges and universities are also updating theirÌýcodes, following revelations at Penn State and elsewhere. But what do we mean byÌýethics? How do we distinguish between and among ethics, morality, and law?
Morality is about knowing right from wrong, good from evil, with standards oftenÌýgrounded in some religious or theological tradition. By law, we mean legal standardsÌýcodified by the public’s representatives and interpreted by the courts. However, as weÌýhave seen, laws are often honored in the breach, as we note banks paying fines forÌýdisobeying laws they earlier promised to obey.
Ethics is the study of morality, an attempt to understand and justify moralityÌýthrough reflection and examination.
The terms ethics and morality are often used interchangeably. However, the termÌýmorality refers to behavior, right or wrong, or a person, good or bad. Ethics is about theÌýexamination of morality. Therefore, business ethics or corporate ethics is aboutÌýunderstanding what an enterprise considers to be right and wrong behavior.
One can note in corporate codes of ethics a frequent reference to the termsÌý“fairnessâ€� and “fairâ€�. Fairness, by most definitions, represents a state, condition, orÌýquality of being fair; free from bias or injustice; even-handedness; impartial; free fromÌýdiscrimination and dishonesty; free from favoritism, self-interest, or personal preferencesÌýin judgment.
Some actions may be legal and meet contemporary standards of morality, yet notÌýwithstand ethical analysis. This was the case with slavery. It was legal; most religiousÌýinstitutions and theologians did not speak out against it as wrong; yet it did not stand upÌýunder ethical inquiry.
While morality is about right and wrong, ethics is often concerned with oneÌý“rightâ€� or correct action compared to another one. Those who favored slavery arguedÌýthat they had a right to personal property and defined certain human beings as property.ÌýFortunately, this logic was overturned for the most part, although we still see evidence ofÌýits application. In either case, cries for ethical consideration can be a harbinger ofÌýchanges in moral and legal standards, because ethics tests the justness of moral standards.ÌýAs such, it is neither conservative nor liberal; its lens is that of fairness and equity in itsÌýassessment of what contemporary arbiters call right and wrong, good and bad.
Other examples of rights in tension with other rights might be represented byÌýanimal rights advocates who think that fox hunts, hunting in general, and eating meat areÌýimmoral and do not meet ethical tests. This is a more difficult argument to make, but isÌýa good example of how customs, culture, and the continuity of traditions can affect theÌýsetting of standards for behavior.
Corporate codes of ethics are applied to actual and apparent conflicts of interest.ÌýSuch conflicts are permissible if they pass the “smell testâ€� and do not seem to be givingÌýspecial advantage to one party. However, potential conflicts are not confined to financialÌýmatters, but may have to do with other forms of relationship. For example, theÌýinterrelatedness of directors is subject to ethical scrutiny. Off-line agreements, or actingÌýtogether without the knowledge of other directors, can undermine director obligations forÌýproper behavior.
Perhaps the area where the role ethics can be highlighted most clearly in theÌýcorporate setting are in the following examples. Take a company with a large amount ofÌýexcess cash. It has the opportunity to invest in research and development for newÌýproducts; hire additional staff in order to increase productivity and volume or relieveÌýworker stress; invest in equipment to increase productivity; improve compensationÌýthrough enhanced salary and benefits; contribute to the community through charitableÌýcontributions; invest in equipment and systems that will reduce its impact on theÌýenvironment; increase the dividend for shareholders of record; use the extra cash to buyÌýback stock; or award bonuses to senior executives without regard to the achievement ofÌýcorporate goals. All choices are legal and moral, but the last two give unequal advantageÌýto corporate officers who are likely to own more stock options than others, includingÌýemployees and other shareholders, and stand to benefit more than others. This is notÌýnecessarily bad, as buying back stock, for example, can have positive effects, but theÌýchoices available should be discussed and the corporate code of ethics referenced in spiritÌýas well as in word.
Another example is for the executives to seek the sale of the company structuredÌýin a manner that benefits management more than shareholders. Or, consider the productÌýsales urged by investment executives which required great risk and debt, but whichÌýultimately were protected by federal policy for all but the buyers.
These are examples of management actions which are legal, or at least not illegal,Ìýand most would say are not immoral; yet they raise questions because they seem to giveÌýunfair advantage to some parties over others without adequate notification orÌýjustification. They may fail the “fairnessâ€� test, the test of “fair dealingâ€�, which theÌýcorporate code says is paramount.
Boards of directors are under great scrutiny and must develop a culture ofÌýconscience, not just a culture of compliance, if they are to retain the confidence of theÌýpublic which grants them their charter.
Based on an invited presentation at a Continuing Legal Education Seminar hosted byÌýRuskin Moscou Faltischek, Uniondale, New York, November 9, 2011. This is a revisedÌýversion of the essay published in “Garden City Patchâ€� (the AOL News Service) onÌýDecember 19, 2011.
For further information, please contact:
Todd Wilson
Strategic Communications DirectorÌý
p – 516.237.8634
e – twilson@adelphi.edu